Celina Philpot, MBA, PMP, BComm. Hons.
Chief Retail and Brand Officer (CRBO)
Celina has been in the credit union system since 1996, and with SCU since 2011 in the roles of Vice President, Corporate Development; Executive Vice President, Operations; and, Executive Vice President, Member Engagement and Brand. Since 2019, Celina has been the Chief Retail and Brand Officer and reports directly to the CEO. In this role she is responsible for delivering business results and managing organizational risk through the development of strategy in the areas of retail sales, wealth management, member contact centre, marketing and corporate strategy. Celina has a Masters of Business Administration (Royal Roads University), is a certified Project Management Professional (Project Management International), has a Masters in Project Management (University of Winnipeg), and a Bachelor of Commerce Honours Degree (University of Manitoba).